Post by tonima5 on Jan 18, 2024 4:18:51 GMT -5
Google Analytics 4 (GA4) is a new web analytics service for collecting data on a website or application. It is designed to implement a deep analysis of the customer's path to purchase. The service uses events rather than sessions as a basis, and thereby makes analytics more detailed and reliable. Instructions for creating an account in Google Analytics If you are creating a resource from scratch and have not used Universal Analytics on it before, then the process will definitely not cause you any difficulties. All you need to do is register with Google Analytics. Just go tolinkand click the “Start Measurements” button. By and large, this is the first and main step. Next you need to set up your account.
How to set up a Google Analytics account Email Marketing List for your website Setting up Google Analytics 4 has some features. Be sure to enter the name of your account and check the box next to “Google Products and Services.” By doing so, you will provide access to Google products and be able to take full advantage of all the benefits of the updated tool. Step-by-step instructions for fine tuning are further in the article! Comparison of Universal Analytics and Google Analytics 4: what to choose? Let's assume that you have already dealt with Universal Analytics and know what this tool is. And if we compare it with the new Analytics, we will see several really important advantages of the latter: simplified setup. You can start collecting data by embedding simple code or Google Tag Manager, and use the configuration assistant to add additional events and parameters; simultaneous collection of information and tracking of actions on website pages and in the application.
You have the opportunity to combine all data on one resource, tracking users on different platforms; collection of statistics based on events rather than sessions. It becomes much easier to track visitor actions such as page scrolling, searches, clicks, video views, etc. You don't need to use any additional code or Google Tag Manager settings to do this; tracking the complete user journey across different platforms. You can view lifecycle reports to see how people buy, engage, and otherwise interact with your website and/or app; more informative reports. Analytics gives you more granular insights into audiences, behavior, conversions, and revenue through powerful AI capabilities and media platform integrations. Additionally, one of the important benefits of Google Analytics 4 is its improved privacy protection. As data protection legislation (GDPR, CCPA and others) continues to evolve, businesses need to ensure their analytics platform is up to date and compliant with these requirements. How to create and configure Google Analytics 4 to conduct analysis .
How to set up a Google Analytics account Email Marketing List for your website Setting up Google Analytics 4 has some features. Be sure to enter the name of your account and check the box next to “Google Products and Services.” By doing so, you will provide access to Google products and be able to take full advantage of all the benefits of the updated tool. Step-by-step instructions for fine tuning are further in the article! Comparison of Universal Analytics and Google Analytics 4: what to choose? Let's assume that you have already dealt with Universal Analytics and know what this tool is. And if we compare it with the new Analytics, we will see several really important advantages of the latter: simplified setup. You can start collecting data by embedding simple code or Google Tag Manager, and use the configuration assistant to add additional events and parameters; simultaneous collection of information and tracking of actions on website pages and in the application.
You have the opportunity to combine all data on one resource, tracking users on different platforms; collection of statistics based on events rather than sessions. It becomes much easier to track visitor actions such as page scrolling, searches, clicks, video views, etc. You don't need to use any additional code or Google Tag Manager settings to do this; tracking the complete user journey across different platforms. You can view lifecycle reports to see how people buy, engage, and otherwise interact with your website and/or app; more informative reports. Analytics gives you more granular insights into audiences, behavior, conversions, and revenue through powerful AI capabilities and media platform integrations. Additionally, one of the important benefits of Google Analytics 4 is its improved privacy protection. As data protection legislation (GDPR, CCPA and others) continues to evolve, businesses need to ensure their analytics platform is up to date and compliant with these requirements. How to create and configure Google Analytics 4 to conduct analysis .